Holly Baxter

Education

We believe that education is essential to fostering a deeper and more lasting connection to art. Collecting is both a joyful aesthetic pursuit and a serious intellectual one—requiring time, market insight, and specialized knowledge to cultivate connoisseurship and make informed decisions.

At HBA, we guide clients through galleries, artist studios, art fairs, biennales, and auctions—demystifying the art world and providing meaningful access to the global art ecosystem. Our educational approach illuminates emerging trends and facilitates enriching relationships with artists, institutions, and key art venues around the world.

Acquisition

Navigating the art market requires discernment and expertise. At HBA, we help clients acquire significant works from leading galleries, auctions, and private collections with confidence and discretion.

With over two decades of experience and a trusted global network, we offer objective guidance on market analysis, valuation, provenance, authenticity, and condition. Every acquisition is aligned with your collection’s goals, philosophy, and long-term strategy. Our process is transparent, strategic, and tailored—ensuring each work contributes enduring cultural and financial value.

Collections Management

A well-managed collection ensures not only the proper care of artworks but also the long-term growth and preservation of their value. HBA offers comprehensive collection management, protecting your investment and legacy through meticulous care and oversight.

We handle every logistical aspect—from shipping, insurance, framing, and installation to archiving, documentation, conservation, storage, and security. Our team is trained in museum-standard practices and database software, providing precise provenance tracking, location logs, and full asset documentation.

A core feature of our service is our secure, cloud-based collection management platform. With centralized, encrypted access from any device, clients can view and manage their collections with ease. Each piece is thoroughly documented with accurate location history and timestamped records—ensuring privacy, organization, and peace of mind.

We also manage institutional loans, charitable donations, and private resale or deaccessioning, offering bespoke solutions and tailored support for each collection’s evolving needs.

Art Experiences

Explore the world through art with our bespoke cultural experiences—curated to inspire, educate, and connect. HBA designs personalized itineraries to major art events, site-specific installations, and private collections around the globe.

Clients enjoy privileged access to international art fairs, artist studios, gallery and museum previews, biennales, foundation visits, and special events—guided by our expertise and global relationships. Each journey is curated to align with your interests and collecting goals, fostering immersive encounters and lasting connections within the art world.

Credentials

Holly Baxter is the Founder and Principal of HBA Art Advisory and an Executive Member of the Association of Professional Art Advisors (APAA). She also serves as Executive Director of Art in Protest, the Human Rights Foundation’s international program supporting artists who advance human rights through their work.

Holly has advised some of the world’s most respected private collectors and held leadership roles with a range of influential arts organizations. She has served on the Board of Directors for Gray Area Foundation for the Arts and SF Camerawork, the SECA Committee at SFMOMA, the National Advisory Board of Artadia, and the Curators Council of LA><ART. data-preserve-html-node="true"

Earlier in her career, Holly conceived, launched, and directed RH Contemporary Art (RHCA), the contemporary art division of RH (NYSE: RH). Under her leadership, RHCA introduced a new generation of artists to global audiences through an innovative digital platform, a 28,000-square-foot New York gallery, and an international artist residency program in Brooklyn.

Known for her discerning eye and deep commitment to cultural dialogue, Holly’s practice is grounded in connoisseurship, strategic insight, and a belief in the enduring power of art to inspire, challenge, and transform.