APAA's Wendy Cromwell on artist Günther Förg

“The market loves estates of good artists with a ton of available material,” art advisor Wendy Cromwell commented to Henri Neudorf in his recent article on the market for work by the late German artist Günther Förg.

“The period between 2013 and the present has been one of unprecedented growth in the art market. There is so much demand and so little inventory. That is why his work became so widely known all of a sudden—after a long sleep, it woke up.”

Even though European audiences may be familiar with the German post-modernist’s work, the advisor contends that he remains underexposed in America—not to mention Asia and further afield. But with the Dallas show underway and Hauser & Wirth’s shows in the works for 2019, a proper contextualization of his broad oeuvre could take him to the next level in the international market.

“A well-curated [museum] show, when it’s good, typically does stimulate growth in the market and I do anticipate that,” Cromwell said.  Read Neudorf's complete article on artnet